Vision / Mission / Goal

Vision

The Foundation aspires to be the most well-regarded and trusted environmental organization in Thailand and outstanding for its fun, accessible approach full of creativity and inspiration to instill a new generation with love and appreciation for natural resources.

Mission

To conserve and restore natural resources and forestlands, return life and verdancy to Thailand, as well as cultivate a new generation of environmentalists who will strive to protect and be responsible for the ecosystem.

Goal

The Foundation’s goal is not only to plant trees, but our primary goal is to foster a lasting relationship between Thai people and natural resources by making environmental activities fun, accessible, and inspiring for everyone. Ultimately, we hope to create a new generation of environmentalists who are committed to working responsibly to protect the ecosystem for the future of their children under the legacy of the "Rajapruek Institute Foundation.”